leadership
Brett Clifton
Founder & Managing Director,
Primrose Crescent Holdings
Brett Clifton is an operator and investor with over a decade of experience leading teams, scaling marketplaces, and driving growth across Fortune 500 companies and a high-growth startup. With a background in sales, strategy, and operations, he has built a career on navigating complex environments with a methodical approach and delivering lasting impact.
At Primrose Crescent, Brett applies that expertise to identifying opportunities, investing with conviction, and building long-term value. His approach blends critical thinking with disciplined execution, guided by the belief that true success is measured not only by outcomes, but by the growth of teams, individuals, and partnerships along the way.
Our Focus
Capital Investments
We deploy capital with conviction—taking bold positions where we see outsized potential, while maintaining the discipline to build a balanced, enduring portfolio. Our focus is on companies with strong management teams, scalable models, and the vision to shape markets of the future by seizing opportunities that define what’s next.
Real Estate Investments
We invest selectively in real estate opportunities—whether land, commercial, or residential properties—prioritizing assets that build enduring value and future growth.
Enterprise Growth
Drawing on over a decade of building teams and scaling organizations, we bring operational expertise to the businesses we invest in—optimizing performance, driving growth, and building companies that last. Our role goes beyond capital: we actively strengthen enterprises, while supporting the communities they serve and the customers who rely on them.
Market Insight
Grounded in disciplined research and industry experience, we offer authentic perspectives on trends, opportunities, and market cycles—helping investors and businesses navigate markets with confidence and clarity.